What are the benefits of the upgraded Pre-Owned Program?
  • With the purchase of a pre-owned vehicle, your customers may enjoy one of two great ways to experience SiriusXM:
    • Vehicles with SiriusXM receive a 3-Month Platinum Plan trial subscription including 165+ channels of our best programming in the car. Plus, 3-months of streaming on the SXM App or online — Over an $85 value.
    • Vehicles without SiriusXM will receive a 3-month trial subscription on the SXM App with 425+ channels — Over a $32 value. Exclusions apply. See Launch DMS.
  • Once active in the Program, use the SiriusXM Dealer App to pre-activate vehicles with satellite radios so you can demonstrate SiriusXM during test drives.
Which DMS are included in the launch of SXM App trial for Pre-Owned Vehicles without SiriusXM installed?

Dealers using designated Launch DMS are included in the Pre-Owned Program Upgrade which gives trial subscriptions of the SXM App to customers who purchase vehicles without SXM Installed. See full list of Launch DMS at SiriusXMDealerPrograms.com.

How do I know my customer information is safe and treated appropriately by SiriusXM?

SiriusXM understands the importance of data confidentiality and security. We follow industry standards for data protection to ensure all customer information is secure. This is the same data security process and privacy policy that is applied to shared customer information from new and Certified Pre-Owned vehicle sales.

How do I pre-activate SiriusXM radios for my customers?

We recommend pre-activating radios on SiriusXM-equipped vehicles by using the SiriusXM Dealer App prior to customer delivery so they drive off the lot listening to their SiriusXM trial subscription. By pre-activating a radio, you can demonstrate SiriusXM during test drives.

Will all Pre-Owned vehicles receive a 3-Month trial subscription?

Yes, your entire Pre-Owned inventory of factory-installed SiriusXM vehicles, regardless of manufacturer, will receive a 3-month Platinum Plan trial subscription. Plus, customers purchasing pre-owned vehicles not-equipped with SiriusXM will receive a 3-month Streaming Platinum trial subscription. Exclusions apply. See Launch DMS.

Please note: complete and accurate VIN and Customer Contact information is required for your customers to receive the Platinum Plan trial subscription and the Streaming Platinum trial subscription.

How will my customers buying non-equipped pre-owned cars get notified about their trial on the SXM App?

Eligible customers will receive an email or letter from SiriusXM within a few days of their vehicle purchase with instructions to activate the Streaming Platinum trial subscription. Once they’ve set up their credentials and started their trial, they should download the SXM App (from the App Store or Google Play) to start streaming on connected devices and in their car via Android Auto, Apple CarPlay, or directly through their vehicle’s speakers.

If I’m unable to pre-activate a radio, who should I contact?

If your dealership encounters radio activation issues, please know that our SiriusXM Dealer Support Agents are available to help. If a radio does not activate after using the Improved SiriusXM Dealer App, please contact SiriusXM Dealer Support at 1-800-852-9696, and they will be happy to assist.

If I have a question that isn’t addressed in these FAQs, who can I contact?

If you have questions about this program or need help with enrollment, please contact your Regional Manager or send us an email at SXMDealerPrograms@siriusxm.com.

For questions on the activation status of your dealership, please contact CDK Data Services, Inc. at 1-855-587-6062. Or for RR ERA dealers only, contact Reynolds support at 1-800-767-0080

If your question is about radio activation and satellite radio service, please contact SiriusXM Dealer Support at 1-800-852-9696