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  • Super Bowl

Join over 14,000 dealers participating in the Pre-Owned Program, and join our Service Lane Program to provide SiriusXM entertainment for more of your customers, courtesy of your dealership and SiriusXM.

Enroll to start providing complimentary trials to your eligible Pre-Owned and Service customers with vehicles factory-equipped with satellite radio. There’s no obligation, no cost to you, and no cost to your customers!

Pre-Owned Program

  • Complimentary 3-Month Trial Subscription of Sirius or XM All Access package for all Pre-Owned customers*- our best programming in the car, plus access on smartphone, tablet and computer
  • Available on all Pre-Owned vehicles factory-equipped with satellite radio, regardless of manufacturer
  • Activating the Demo Service allows you to showcase satellite radio as a selling feature both on the lot and during test drives
  • Your customers can drive home listening and their 3-Month All Access Trial Subscription will automatically activate once the sold record is received

Service Lane Program

  • Complimentary 2-Month Trial Subscription of Sirius or XM Select package for eligible Service customers* in the car
  • No dealer effort required to promote the program or activate trials for Service customers
  • Available on vehicles factory-equipped with satellite radio for all qualifying customers, regardless of manufacturer
  • Reward customers for their service business and increase customer loyalty
If already participating in our SiriusXM Dealer Programs, no need to re-enroll.


Music, News, Sports, Comedy, Entertainment & Latin Programming
NO PURCHASE NECESSARY TO ENTER OR WIN. A purchase will not increase your chances of winning. Void where prohibited. U.S. Law Governs. See OFFICIAL RULES here. Open only to legal residents of the 48 contiguous United States, and DC, 21 and older. Each Dealership receives 1 entry per Program activation. Grand Prize ARV: $2,500. Entry deadline: 1/16/15. The NFL Entities (as defined in the Official Rules) have not offered or sponsored this sweepstakes in any way.

*SiriusXM Pre-Owned Program offers customers with vehicles equipped with factory-installed satellite radio a complimentary 3-Month Trial of the Sirius or XM All Access audio programming package (an $18.99 monthly value) plus complimentary activation ($15 value).

** SiriusXM Dealer Demo Service is intended for use on dealer lots and test drives.

***SiriusXM Service Lane Program currently offers a complimentary 2-Month Trial (a $14.99 monthly value) plus complimentary activation ($15 value) of the Sirius or XM Select programming package to qualifying customers with factory-installed satellite radio. Non-qualifying vehicles include those with active or recently active SiriusXM Satellite Radio service subscriptions or trials. Service Lane complimentary trial terms of service subject to change. Must be enrolled in the SiriusXM Pre-Owned Program to participate in the Service Lane Program. Other fees and taxes apply. All fees and programming are subject to change.



Details: If your customer decides to continue service after their trial, the subscription plan they choose will automatically renew thereafter and they will be charged according to their chosen payment method at then-current rates. Fees and taxes apply. To cancel they must call us at 1-866-635-2349. See our Customer Agreement for complete terms at www.siriusxm.com. All fees and programming subject to change.