Dealer Programs Hero

Our Dealer Programs are no cost. No kidding.

We offer free trials for your customers and free music for your dealership.

Enroll Now

Give all your Pre-Owned Customers free 3-month All Access Trials.

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150+ channels in the car, plus even more on the app and online — over $80* value! Watch SiriusXM video, create ad-free Personalized Stations Powered by Pandora and more online and on the app

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All SiriusXM-Equipped vehicles are eligible, regardless of manufacturer. Additional SiriusXM packages may be available on other qualifying devices

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Download the Dealer App to refresh radios and demonstrate SiriusXM during test drives

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Free SiriusXM materials for your dealership and your customers

How it works
  • Complete the SiriusXM Pre-Owned Program online enrollment form authorizing your Preferred Data Source Provider to securely transmit vehicle and customer contact information to SiriusXM
  • Upon successfully enrolling in the program, download the improved Dealer App. For best results, launch the app, turn on location services and scan the VIN. See more Radio Activation details here
  • After we receive the vehicle sold record, your customer's 3-month All Access trial subscription begins
What happens after I enroll?
  • After we successfully activate your dealership, you will receive a Welcome Kit in the mail within 7–10 days with free SiriusXM materials for your dealership and your customers
  • Use the improved SiriusXM Dealer App to pre-activate the radio to demonstrate SiriusXM during test drives

Offer a free 3-Month All Access Trial to Service Customers.

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Surprise and delight your eligible customers after their service visit with a free 3-Month Trial of SiriusXM All Access* with over 150+ channels in your car, plus even more on the app and online — over $80** value!

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Available on all qualifying SiriusXM-equipped vehicles, regardless of manufacturer

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SiriusXM will notify your eligible customers of their trial, courtesy of your dealership and SiriusXM. Additional SiriusXM packages may be available on other qualifying devices

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No dealer effort required to promote the program or activate trials. No cost to you or to your customer. No credit card required, no strings attached

How it works
  • Complete the SiriusXM Service Lane Program online enrollment form authorizing your Preferred Data Source Provider to securely transmit the VIN and customer contact information to SiriusXM
  • Upon receipt of the repair order information, SiriusXM will notify your eligible customers of their free 3-month trial subscription
Trial eligibility?
  • Vehicles must be SiriusXM-equipped and be determined eligible by SiriusXM
  • Ineligible vehicles include those with active or recently active SiriusXM satellite radio service subscriptions or trials
  • SiriusXM may, in its discretion, offer trials to additional SiriusXM packages (e.g., SiriusXM streaming) on ineligible vehicles or other qualifying devices
What happens after I enroll?
  • Once active in the program, we will start notifying your elibible service customers of their free trial subscription

Get free music for your dealership by participating in our free Dealer Programs.

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Available to Dealers in the Pre-Owned and Service Lane Programs

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Free music for your business or showroom

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Over 110 music channels plus 30 channels that are interruption free

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Fully licensed music for business use

How it works
  • Complete the SiriusXM online enrollment form authorizing your preferred Data Source Provider to securely transmit pre-owned vehicle and service customer contact information to SiriusXM by enrolling in the Pre-Owned Program and Service Lane Program
  • Upon confirmation of enrollment in our FREE Dealer Programs, you will be able to easily stream SiriusXM through your own device or SiriusXM Internet player
What happens after I enroll?
  • After qualifying for Dealership Beats, you will receive a program Welcome Email with instructions on how to retrieve your credientials to stream Music for Business for your Showroom for FREE on your personal device
  • Not interested in streaming SiriusXM on your device? Special $49 offer for SiriusXM Internet Grace Player is available for participating Dealerships. Obtain your unique promo code and click on the shop link provided in the program Welcome Email

Join our programs and give your customers the best of SiriusXM with the All Access Trial

SiriusXM All Access is our best package with the widest variety of entertainment, anytime, anywhere your customers want it—inside the car, on their phone, online and at home.

Your customers will get:

SiriusXM Perks
  • The widest, deepest variety of music, ad-free
  • 2 Dedicated Channels for Howard Stern
  • Exclusive channels curated by and dedicated to your customers’ favorite artists
  • More games, more sports, more coverage than anywhere
  • Every kind of comedy, with something to make your customers laugh
  • Most extensive entertainment coverage and original talk channels
  • Most complete news coverage
  • Once-in-a-lifetime, subscriber-only events that put your customers up close & personal with the biggest names and the brightest stars
  • Enjoy Pandora inside the SiriusXM app, where your customers can create their own customized, ad-free Personalized Stations Powered by Pandora based on the artists they love
  • 100+ ad-free Xtra channels of music made for any mood, occasion or activity — they'll discover new music and enjoy even more variety from every decade and music style they love
  • A backstage pass to their favorite shows with SiriusXM video, including Howard Stern
  • Access to thousands of hours of On Demand shows and performances, so customers can listen on their schedule
All Access Offers the Most Inside + Outside the Car
  • The widest, deepest variety of music, ad-free
  • 2 Dedicated Channels for Howard Stern
  • Exclusive channels curated by and dedicated to your customers’ favorite artists
  • More games, more sports, more coverage than anywhere
  • Every kind of comedy, with something to make your customers laugh
  • Most extensive entertainment coverage and original talk channels
  • Most complete news coverage
  • Once-in-a-lifetime, subscriber-only events that put your customers up close & personal with the biggest names and the brightest stars
New Features They'll Love
  • Enjoy Pandora inside the SiriusXM app, where your customers can create their own customized, ad-free Personalized Stations Powered by Pandora based on the artists they love
  • 100+ ad-free Xtra channels of music made for any mood, occasion or activity — they'll discover new music and enjoy even more variety from every decade and music style they love
  • A backstage pass to their favorite shows with SiriusXM video, including Howard Stern
  • Access to thousands of hours of On Demand shows and performances, so customers can listen on their schedule
Radio Refresh

Radio Refresh

Fill your pre-owned vehicles with the widest variety of entertainment

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Super Bowl LIV Sweepstakes

Join SiriusXM's FREE Dealer Programs by January 6, 2020 for a chance to be part of football history!

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