SiriusXM Dealer Programs
Join by January 13th for a chance to bring an incredible Big Game event to your dealership.
No Purchase Necessary
We offer 3-month trial subscriptions for your customers and free music for your dealership.
3-month trial subscriptions for your Pre-Owned Customers
3-month trial subscriptions for your Service Customers
Free music for your dealership and showroom
With the purchase of a pre-owned vehicle, your customers can enjoy one of two great ways to experience SiriusXM.
Inside the car + on the SXM App Customers buying SiriusXM-equipped vehicles receive a 3-Month SiriusXM Platinum Plan trial subscription with 165+ channels in the car plus access to 425+ channels on the SXM App. Watch SiriusXM video, create your own stations based on artists or songs you choose and more on the SXM App — over an $80 value!
Streaming Only Now your eligible customers who purchase non-equipped vehicles can enjoy a 3-Month SiriusXM Streaming Platinum trial subscription with 425+ channels on the SXM App, online and at home — over a $32 value!*
All SiriusXM-Equipped vehicles are eligible for the Platinum Plan trial subscription, regardless of manufacturer.
Download the Dealer App to refresh radios and demonstrate SiriusXM during test drives
Free SiriusXM materials for your dealership and your customers
SiriusXM Pre-Owned Program: 3-month trial subscription to the SiriusXM Platinum Plan (currently, $22.99/mo value + no activation fee (a $15 value)) is included with purchase of a pre-owned vehicle equipped with satellite radio at participating dealerships. Streaming trial is available to purchasers of non-equipped vehicles with no active SiriusXM audio satellite (with streaming) or streaming-only trial or paid subscription service. See complete terms and conditions
*Launching with Franchise Dealers and Dealers using launch DMS
Service Lane Program
Inside + Outside the Car Surprise and delight your eligible customers after their service visit with a 3-Month SiriusXM Platinum Plan trial subscription with 165+ channels in your car, plus 425+ on the SXM App — over an $80 value!
Streaming Only Now your eligible customers who receive service on non-equipped vehicles can enjoy a 3-Month SiriusXM Streaming Platinum trial subscription with 425+ channels on the SXM App, online and at home — over a $32 value!*
SiriusXM will notify your eligible customers of their trial subscription, courtesy of your dealership and SiriusXM
We'll do all the work to activate trial subscriptions for service customers
SiriusXM Service Lane Program: Eligible customers will receive a 3-month SiriusXM Platinum Plan trial subscription. Trial subscription package varies depending on vehicle radio capability. Platinum Plan trial subscriptions (currently $22.99/mo value + no activation fee (a $15 value)) require vehicle to have an inactive factory-installed satellite radio. Eligible customers with non-equipped vehicles for whom SiriusXM receives a valid email may be eligible for Platinum streaming-only trial subscription (currently $10.99/mo value). Customers with active or recently active subscription service including a trial are not eligible. Eligible customers will receive trial details after their service visit via email or other communication from SiriusXM. Your dealership must be enrolled in the SiriusXM Pre-Owned Program to participate in the Service Lane Program, see complete terms and conditions
Available to Dealers in the Pre-Owned and Service Lane Programs
Free music for your business or showroom
Over 110 music channels plus 30 channels that are interruption free
Fully licensed music for business use
TERMS & CONDITIONS APPLICABLE TO DEALERSHIP BEATS BENEFIT: SiriusXM may, in its sole discretion, make available the SiriusXM Music for Business service to Dealers actively participating in SiriusXM's Pre-Owned Program and Service Lane Programs (the "Dealership Beats Benefit") -- at any time from January 1, 2022 - December 31, 2023. To the extent such SiriusXM Music for Business service is made available to Dealer, Dealer shall use the SiriusXM Music for Business service solely in its showrooms and/or service areas and may not sell or transfer such benefit to any third party and Dealer shall not provide its log-in credentials for streaming Music for Business for use by anyone other than Dealer. The provision and use of SiriusXM Music for Business service are governed by the SiriusXM Customer Agreement for Business Establishment Services; see www.siriusxm.com/siriusxmforbusiness. SiriusXM may modify or terminate, in whole or in part, the Dealership Beats Benefit at any time in its sole discretion without notice. SiriusXM's discontinuance of the Dealership Beats Benefit shall not automatically terminate Dealer's participation in the SiriusXM Pre-Owned Program and/or Service Lane Program. Hardware sold separately, for either satellite or streaming service.
Now with the purchase of a pre-owned vehicle, your customers may enjoy one of
Two great ways to experience SiriusXM
Vehicles with SiriusXM radio:
Listen in your car + stream on the SXM App
Vehicles without SiriusXM radio:
Stream on your devices with the SXM App
*Some exclusions apply. See details.
Fill your pre-owned vehicles with the widest variety of entertainment