SiriusXM Dealer Programs

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Dealer Programs Hero

Our Dealer Programs are no cost. No kidding.

We offer 3-month trial subscriptions for your customers and free music for your dealership.

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Pre-Owned Program

3-month trial subscriptions for your Pre-Owned Customers
Service Lane Program Image

Service Lane Program

3-month trial subscriptions for your Service Customers
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Dealership Beats

Free music for your dealership and showroom

Pre-Owned Program

What's included in the 3-month trial subscription FAQs
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Give more of your Pre-Owned Customers 3-month trial subscriptions in and out of the car.

With the purchase of a pre-owned vehicle, your customers can enjoy one of two great ways to experience SiriusXM.

Car and Device Icons

Inside the car + on the SXM App Customers buying SiriusXM-equipped vehicles receive a 3-Month SiriusXM Platinum Plan trial subscription with 165+ channels in the car plus access to 425+ channels on the SXM App. Watch SiriusXM video, create your own stations based on artists or songs you choose and more on the SXM App — over an $85 value!

Streaming Only Icon

Streaming Only Now your eligible customers who purchase non-equipped vehicles can enjoy a 3-Month SiriusXM Streaming Platinum trial subscription with 425+ channels on the SXM App, online and at home — over a $32 value!*

Vehicle Icon

All SiriusXM-Equipped vehicles are eligible for the Platinum Plan trial subscription, regardless of manufacturer.

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Download the Dealer App to refresh radios and demonstrate SiriusXM during test drives

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Free SiriusXM materials for your dealership and your customers

How it works
  • Complete the SiriusXM Pre-Owned Program online enrollment form authorizing your Preferred Data Source Provider to securely transmit vehicle and customer contact information to SiriusXM
  • Upon successfully enrolling in the program, download the improved Dealer App to pre-activate radios on SiriusXM-equipped vehicles. For best results, launch the app, turn on location services and scan the VIN. See more Radio Activation details here
  • After we receive the SiriusXM-equipped vehicle sold record, your customer's 3-month trial subscription begins
  • After we receive the non-equipped vehicle sold record, SiriusXM will reach out to your customer via email or by mail with instructions to start their 3-month subscription on the SXM App.
What happens after I enroll?
  • After we successfully activate your dealership, you will receive a Welcome Kit in the mail within 7–10 days with free SiriusXM materials for your dealership and your customers
  • For SiriusXM-equipped vehicles, use the improved SiriusXM Dealer App to pre-activate the radio to demonstrate SiriusXM during test drives

Program Details

SiriusXM Pre-Owned Program: 3-month trial subscription to the SiriusXM Platinum Plan (currently, $23.99/mo value + no activation fee (a $15 value)) is included with purchase of a pre-owned vehicle equipped with satellite radio at participating dealerships. Streaming trial is available to purchasers of non-equipped vehicles with no active SiriusXM audio satellite (with streaming) or streaming-only trial or paid subscription service. See complete terms and conditions

*Available for Dealers using select DMS

Pre-Owned Program

What's included in the 3-month trial subscription FAQs
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Service Lane Program

What's included in the 3-month trial subscription FAQs
Enroll Now

Give 3-months of SiriusXM to even more customers

Car, Device, Pandora Icons

Inside + Outside the Car Surprise and delight your eligible customers after their service visit with a 3-Month SiriusXM Platinum Plan trial subscription with 165+ channels in your car, plus 425+ on the SXM App — over an $85 value!

Streaming Only Icon

Streaming Only Now your eligible customers who receive service on non-equipped vehicles can enjoy a 3-Month SiriusXM Streaming Platinum trial subscription with 425+ channels on the SXM App, online and at home — over a $32 value!*

Notification Bell Icon

SiriusXM will notify your eligible customers of their trial subscription, courtesy of your dealership and SiriusXM

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We'll do all the work to activate trial subscriptions for service customers

How it works
  • Complete the SiriusXM Service Lane Program online enrollment form authorizing your Preferred Data Source Provider to securely transmit the vehicle and customer contact information to SiriusXM
  • Once enrolled, we will notify your eligible customers of their trial subscription, courtesy of your dealership and SiriusXM
Trial eligibility?
  • For the Platinum Plan trial subscription, vehicles must be SiriusXM-equipped and determined eligible by SiriusXM
  • Ineligible customers include those with active or recently active SiriusXM subscriptions or trials
  • Streaming trials require customer email
What happens after I enroll?
  • Once active in the program, we will notify your eligible service customers of their 3-Month trial subscription included

Program Details

SiriusXM Service Lane Program: Eligible customers will receive a 3-month SiriusXM Platinum Plan trial subscription. Trial subscription package varies depending on vehicle radio capability. Platinum Plan trial subscriptions (currently $23.99/mo value + no activation fee (a $15 value)) require vehicle to have an inactive factory-installed satellite radio. Eligible customers with non-equipped vehicles for whom SiriusXM receives a valid email may be eligible for Platinum streaming-only trial subscription (currently $10.99/mo value). Customers with active or recently active subscription service including a trial are not eligible. Eligible customers will receive trial details after their service visit via email or other communication from SiriusXM. Your dealership must be enrolled in the SiriusXM Pre-Owned Program to participate in the Service Lane Program, see complete terms and conditions

Service Lane Program

What's included in the 3-Month trial subscription FAQs
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Dealership Beats

What's included in the 3-month trial subscription FAQs
Enroll Now

Get free music for your dealership by participating in our free Dealer Programs.

Dealer Icon

Available to Dealers in the Pre-Owned and Service Lane Programs

Free Music Icon

Free music for your business or showroom

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Over 240 channels 30 of which are exclusive to the Music for Business program

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Fully licensed music for business use

How it works
  • Complete the SiriusXM online enrollment form authorizing your preferred Data Source Provider to securely transmit pre-owned vehicle and service customer contact information to SiriusXM by enrolling in the Pre-Owned Program and Service Lane Program
  • Upon confirmation of enrollment in our FREE Dealer Programs, you will be able to easily stream SiriusXM through your own device or SiriusXM Internet player
What happens after I enroll?
  • After qualifying for Dealership Beats, you will receive a program Welcome Email with instructions on how to retrieve your credentials to stream Music for Business for your Showroom for FREE on your personal device (mobile phone/tablet/laptop).

TERMS & CONDITIONS APPLICABLE TO DEALERSHIP BEATS BENEFIT: SiriusXM may, in its sole discretion, make available the SiriusXM Music for Business service to Dealers actively participating in SiriusXM's Pre-Owned Program and Service Lane Programs (the "Dealership Beats Benefit") -- at any time from January 1, 2022 - December 31, 2023. To the extent such SiriusXM Music for Business service is made available to Dealer, Dealer shall use the SiriusXM Music for Business service solely in its showrooms and/or service areas and may not sell or transfer such benefit to any third party and Dealer shall not provide its log-in credentials for streaming Music for Business for use by anyone other than Dealer. The provision and use of SiriusXM Music for Business service are governed by the SiriusXM Customer Agreement for Business Establishment Services; see www.siriusxm.com/siriusxmforbusiness. SiriusXM may modify or terminate, in whole or in part, the Dealership Beats Benefit at any time in its sole discretion without notice. SiriusXM's discontinuance of the Dealership Beats Benefit shall not automatically terminate Dealer's participation in the SiriusXM Pre-Owned Program and/or Service Lane Program. Hardware sold separately, for either satellite or streaming service.

Dealership Beats

What's included in the 3-month trial subscription FAQs
Enroll Now

Join our FREE Programs and let your customers discover what they love in and out of the car

Now with the purchase of a pre-owned vehicle, your customers may enjoy one of
Two great ways to experience SiriusXM

Vehicles with SiriusXM radio:

3-Month Platinum Plan
trial subscription

Car Image SXM Logo

Listen in your car + stream on the SXM App

Vehicles without SiriusXM radio:

3-Month Streaming Platinum trial subscription*

SXM Logo

Stream on your devices with the SXM App
*Some exclusions apply. See details.

SiriusXM Perks
Platinum Plan Offers the Most Inside + Outside the Car   Streaming Platinum Offers Exclusive Entertainment Outside the Car
  • 425+ channels, including 165+ in your car, plus even more to stream on your devices
  • Ad-free music for every genre & decade plus artist-created channels
  • Original talk, podcasts, exclusive comedy & news from every angle
  • NFL, MLB ®, NBA, NHL ®, and NCAA ® play-by-play, NASCAR ®, plus the biggest names in sports talk
  • 2 Howard Stern channels, including video
  • Create Pandora stations based on artists
  • SiriusXM video library of in-studio shows & performances
  • 425+ channels to stream with the SXM App
  • Ad-free music for every genre & decade plus artist-created channels
  • Original talk, podcasts, exclusive comedy & news from every angle
  • NFL, MLB ®, NBA, NHL ®, and NCAA ® play-by-play, NASCAR ®, plus the biggest names in sports talk
  • 2 Howard Stern channels, including video
  • Create Pandora stations based on artists
  • SiriusXM video library of in-studio shows & performances
Platinum Plan Offers the Most Inside + Outside the Car
  • 425+ channels, including 165+ in your car, plus even more to stream on your devices
  • Ad-free music for every genre & decade plus artist-created channels
  • Original talk, podcasts, exclusive comedy & news from every angle
  • NFL, MLB ®, NBA, NHL ®, and NCAA ® play-by-play, NASCAR ®, plus the biggest names in sports talk
  • 2 Howard Stern channels, including video
  • Create Pandora stations based on artists
  • SiriusXM video library of in-studio shows & performances
Streaming Platinum Offers Exclusive Entertainment Outside the Car
  • 425+ channels to stream with the SXM App
  • Ad-free music for every genre & decade plus artist-created channels
  • Original talk, podcasts, exclusive comedy & news from every angle
  • NFL, MLB ®, NBA, NHL ®, and NCAA ® play-by-play, NASCAR ®, plus the biggest names in sports talk
  • 2 Howard Stern channels, including video
  • Create Pandora stations based on artists
  • SiriusXM video library of in-studio shows & performances
Radio Refresh

Radio Refresh

Fill your pre-owned vehicles with the widest variety of entertainment

Learn More

Exclusive Experiences

As a member of our Dealer Program, you have a chance to win throughout the year

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Exclusive Experience