Our Dealer Programs are no cost. No kidding.

We offer 3-month trial subscriptions for your customers and free music for your dealership.

Enroll Now

Pre-Owned Program

3-month All Access Trial Subscriptions for your Pre-Owned Customers

Service Lane Program

3-month All Access Trial Subscriptions for your Service Customers

Dealership Beats

Free music for your dealership and showroom

Pre-Owned Program

What's included in the All Access Trial Subscription FAQs

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Give all your Pre-Owned Customers 3-month All Access Trial Subscriptions.

150+ channels in the car, plus even more on the app and online — over an $80 value! Watch SiriusXM video, create ad-free Personalized Stations Powered by Pandora and more online and on the app

All SiriusXM-Equipped vehicles are eligible, regardless of manufacturer

Download the Dealer App to refresh radios and demonstrate SiriusXM during test drives

Free SiriusXM materials for your dealership and your customers

How it works

Complete the SiriusXM Pre-Owned Program online enrollment form authorizing your Preferred Data Source Provider to securely transmit vehicle and customer contact information to SiriusXM
Upon successfully enrolling in the program, download the improved Dealer App. For best results, launch the app, turn on location services and scan the VIN. See more Radio Activation details here
After we receive the vehicle sold record, your customer's 3-month All Access trial subscription begins

What happens after I enroll?

After we successfully activate your dealership, you will receive a Welcome Kit in the mail within 7–10 days with free SiriusXM materials for your dealership and your customers
Use the improved SiriusXM Dealer App to pre-activate the radio to demonstrate SiriusXM during test drives

Program Details

SiriusXM Pre-Owned Program: All eligible vehicles equipped with factory-installed satellite radio will receive a 3-Month trial subscription of the SiriusXM All Access programming package (a $21.99/mo value) PLUS complimentary activation (an additional $15 savings).

Service Lane Program

What's included in the All Access Trial Subscription FAQs

Enroll Now

Now give 3-months of SiriusXM to even more customers

Inside + Outside the Car Surprise and delight your eligible customers after their service visit with a 3-Month Trial Subscription of SiriusXM All Access with over 150+ channels in your car, plus even more on the app and online — over an $80 value!

Streaming Only Now your eligible service customers with non-equipped vehicles can enjoy a 3-Month Trial Subscription of SiriusXM Premier Streaming with over 300+ channels on the app, online and at home — over a $39 value!

SiriusXM will notify your eligible customers of their trial subscription, courtesy of your dealership and SiriusXM

We'll do all the work to activate trial subscriptions for service customers

How it works

Complete the SiriusXM Service Lane Program online enrollment form authorizing your Preferred Data Source Provider to securely transmit the vehicle and customer contact information to SiriusXM
Once enrolled, we will notify your eligible customers of their trial subscription, courtesy of your dealership and SiriusXM

Trial eligibility?

For the All Access Package, vehicles must be SiriusXM-equipped and determined eligible by SiriusXM
Ineligible customers include those with active or recently active SiriusXM subscriptions or trials
Streaming trials require customer email

What happens after I enroll?

Once active in the program, we will notify your eligible service customers of their 3-Month trial subscription included

Program Details

SiriusXM Service Lane Program: Eligible customers with factory-installed satellite radio will receive a 3-Month trial subscription of the SiriusXM All Access programming package (a $21.99/mo value) PLUS complimentary activation (an additional $15 savings). A 3-Month Trial subscription of the SiriusXM Premier streaming package ($13/mo value) will be offered to eligible customers with non-equipped vehicles (email required to receive offer). Ineligible customers include those with active or recently active SiriusXM subscriptions or trial subscriptions. Trial subscription terms of service subject to change. Your dealership must be enrolled in the SiriusXM Pre-Owned Program to participate in the Service Lane Program, see complete terms and conditions

Dealership Beats

What's included in the All Access Trial Subscription FAQs

Enroll Now

Get free music for your dealership by participating in our free Dealer Programs.

Available to Dealers in the Pre-Owned and Service Lane Programs

Free music for your business or showroom

Over 110 music channels plus 30 channels that are interruption free

Fully licensed music for business use

How it works

Complete the SiriusXM online enrollment form authorizing your preferred Data Source Provider to securely transmit pre-owned vehicle and service customer contact information to SiriusXM by enrolling in the Pre-Owned Program and Service Lane Program
Upon confirmation of enrollment in our FREE Dealer Programs, you will be able to easily stream SiriusXM through your own device or SiriusXM Internet player

What happens after I enroll?

After qualifying for Dealership Beats, you will receive a program Welcome Email with instructions on how to retrieve your credientials to stream Music for Business for your Showroom for FREE on your personal device
Not interested in streaming SiriusXM on your device? Special $49 offer for SiriusXM Internet Grace Player is available for participating Dealerships. Obtain your unique promo code and click on the shop link provided in the program Welcome Email

TERMS & CONDITIONS APPLICABLE TO DEALERSHIP BEATS BENEFIT: SiriusXM may, in its sole discretion, make available the SiriusXM Music for Business service to Dealers actively participating in SiriusXM's Pre-Owned Program and Service Lane Programs (the "Dealership Beats Benefit"). To the extent such SiriusXM Music for Business service is made available to Dealer, Dealer shall use the SiriusXM Music for Business service solely in its showrooms and/or service areas and may not sell or transfer such benefit to any third party and Dealer shall not provide its log-in credentials for streaming Music for Business for use by anyone other than Dealer. The provision and use of SiriusXM Music for Business service are governed by the SiriusXM Customer Agreement for Business Establishment Services; see www.siriusxm.com/siriusxmforbusiness. SiriusXM may modify or terminate, in whole or in part, the Dealership Beats Benefit at any time in its sole discretion without notice. SiriusXM's discontinuance of the Dealership Beats Benefit shall not automatically terminate Dealer's participation in the SiriusXM Pre-Owned Program and/or Service Lane Program.

Join our programs and give your customers the best of SiriusXM with the All Access Trial Subscription

SiriusXM All Access is our best package with the widest variety of entertainment, anytime, anywhere your customers want it—inside the car, on their phone, online and at home.

Your customers will get:

All Access Offers the Most Inside + Outside the Car New Features They'll Love

The widest, deepest variety of music, ad-free
2 Dedicated Channels for Howard Stern
Exclusive channels curated by and dedicated to your customers’ favorite artists
More games, more sports, more coverage than anywhere
Every kind of comedy, with something to make your customers laugh

Most extensive entertainment coverage and original talk channels
Most complete news coverage
Once-in-a-lifetime, subscriber-only events that put your customers up close & personal with the biggest names and the brightest stars

Enjoy Pandora inside the SiriusXM app, where your customers can create their own customized, ad-free Personalized Stations Powered by Pandora based on the artists they love
100+ ad-free Xtra channels of music made for any mood, occasion or activity — they'll discover new music and enjoy even more variety from every decade and music style they love

A backstage pass to their favorite shows with SiriusXM video, including Howard Stern
Access to thousands of hours of On Demand shows and performances, so customers can listen on their schedule

All Access Offers the Most Inside + Outside the Car

The widest, deepest variety of music, ad-free
2 Dedicated Channels for Howard Stern
Exclusive channels curated by and dedicated to your customers’ favorite artists
More games, more sports, more coverage than anywhere
Every kind of comedy, with something to make your customers laugh

Most extensive entertainment coverage and original talk channels
Most complete news coverage
Once-in-a-lifetime, subscriber-only events that put your customers up close & personal with the biggest names and the brightest stars

New Features They'll Love

Enjoy Pandora inside the SiriusXM app, where your customers can create their own customized, ad-free Personalized Stations Powered by Pandora based on the artists they love
100+ ad-free Xtra channels of music made for any mood, occasion or activity — they'll discover new music and enjoy even more variety from every decade and music style they love

A backstage pass to their favorite shows with SiriusXM video, including Howard Stern
Access to thousands of hours of On Demand shows and performances, so customers can listen on their schedule

Radio Refresh

Fill your pre-owned vehicles with the widest variety of entertainment

Learn More

Exclusive Experiences

As a member of our Dealer Program, you have a chance to win throughout the year

Learn More